Netflix’s Ad-Supported Plan Surges in Popularity
It appears that people do love ads, or at least that’s what Netflix’s latest subscriber numbers suggest. The streaming giant has revealed that its ad-supported plan has surpassed 70 million subscribers globally, a staggering growth from 40 million in May and 22 million in January. This unexpected success has defied expectations and showcases a surprising willingness from viewers to embrace advertisements.
What’s even more interesting is that in countries where the ad-tier is available, over 50% of new Netflix sign-ups are choosing this option. This indicates a significant shift in consumer behavior and a potential goldmine for advertisers. With the upcoming season of Squid Game, Netflix is already experimenting with sponsorships across its 12 ad-supported countries, further monetizing its platform.
In-House Advertising Technology
Netflix’s success with its ad-supported plan has prompted the company to take more control over its advertising technology. In Canada, Netflix began operating with its own ad tech, moving away from its partnership with Microsoft. This in-house advertising technology will be rolled out globally throughout the next year, allowing Netflix to have more flexibility and data insights.
The growth of Netflix’s ad-supported plan has important implications for the streaming industry. It suggests that consumers are willing to accept advertisements in exchange for a more affordable subscription. This model could be a win-win for both viewers and advertisers, providing an additional revenue stream for content creators.
Be sure to check out our other articles for more insights into the latest tech and gadget releases, such as the Oppo Pad 3, the Samsung Galaxy S25, and the Oppo Reno13 Series. Stay tuned for more updates on how Netflix’s ad-supported plan continues to shape the streaming landscape.
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