vivo Claims the Top Spot in India’s Competitive Smartphone Arena
The latest figures from the third quarter of this year (Q3 2024) reveal that vivo has emerged as the new leader in India’s highly competitive smartphone market. With a impressive performance, vivo shipped 9.1 million units, capturing a 19% market share and overtaking its rivals Xiaomi and Samsung. This achievement underscores vivo’s growing popularity and strong position in one of the world’s largest smartphone markets.
Market Share Breakdown
- vivo: 19% market share with 9.1 million units shipped, up from 17% in Q3 2023.
- Xiaomi: Maintained second place with a 17% share, shipping 7.8 million devices, but their market share dipped by 1% year-over-year.
- Samsung: Held onto third place with a 16% share, shipping 7.5 million units, a slight decline from their previous share of 18%.
- Oppo: Demonstrated significant growth, securing a 13% market share with 6.3 million shipments, reflecting a remarkable 43% year-over-year increase.
- Realme: Rounded off the top five with an 11% share, shipping 5.3 million units, but experienced an 8% decline compared to Q3 2023.
Overall, the Indian smartphone market witnessed a healthy 9% growth year-over-year, with total shipments reaching 47.1 million units. This growth is projected to continue into 2025, driven primarily by the ultra-low-end 5G segment, according to Canalys.
What’s Driving vivo’s Success?
vivo’s success in the Indian market can be attributed to several factors, including competitive pricing, strong marketing campaigns, and a diverse product portfolio that caters to a wide range of consumer needs. Their devices offer a compelling combination of innovative features, stylish designs, and value for money, resonating strongly with Indian consumers.
Additionally, vivo’s aggressive expansion into offline retail channels and their focus on delivering an enhanced customer experience have also contributed significantly to their market leadership. By establishing a robust offline presence, vivo has been able to reach a broader audience and build stronger brand loyalty.
As vivo celebrates this milestone, the company is poised to continue its momentum and further solidify its position in the Indian market. With constant innovation and a deep understanding of local consumer preferences, vivo is well-positioned to maintain its reign in the dynamic and ever-evolving smartphone landscape of India.
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